A computed score across every canvas in this workspace — positioning, ICP, jobs-to-be-done, messaging, objections, landing copy and launch-plan progress. Click any chip to jump to that canvas.
Assembles everything saved in this workspace — positioning canvas, statement, ICP, scored JTBDs, pillars, objection bank, landing inputs, feedback themes and plan progress — into one expert prompt that produces a complete, board-ready launch brief: narrative, channel plan, day-by-day calendar, metrics and risks.
Six moves, in order. Each one feeds the next — and everything feeds the generators.
Positioning Canvas
Alternatives, unique attributes, value & proof, category. One sentence that survives a hallway pitch.
ICP & JTBD
Who buys, what triggers them, and the jobs they are hiring you for — scored by opportunity.
Messaging House
Three value pillars with proof, a feature→benefit translator, and an objection bank.
Landing Page Copy
A complete landing wireframe assembled from your canvases — hero to FAQ, export-ready.
Launch Plan + Emails
45 steps across pre-launch, launch week and post-launch, plus 11 fully written emails.
Feedback Tracker
An early-adopter CRM and feedback log that synthesizes into your next roadmap decision.
Positioning is the input to everything else in this workspace — messaging, landing copy, emails, the launch narrative. Fill it in the order below: alternatives first, category last. Be brutally specific; vague inputs produce vague launches.
Fill the five slots — the statement renders live below. This exact sentence feeds the landing hero, the launch emails and every generator.
Not a demographic sketch — a targeting instrument. Every field below is used verbatim by the interview-guide generator, the launch brief and the email personalizer.
Format: “When {situation}, I want {motivation}, so I can {outcome}.” Score importance and current satisfaction 1–5 from interviews. Opportunity = importance + max(importance − satisfaction, 0) — over 12 is a wedge, under 8 is a distraction.
Each pillar: a claim (the pillar), the features that make it true, the benefit in customer language, and proof. Three is the number — two feels thin, four dilutes.
Nobody buys features. Translate each one: feature → “which means you…”. Use these lines verbatim on the landing page and in onboarding emails.
Every objection you hear goes here with the agreed response. The bank feeds the landing FAQ, the last-chance email and the messaging generator. Aim for at least five before launch.
The hero, pillars and FAQ are pulled from your Positioning and Messaging canvases automatically. Fill the fields below (or hit Prefill from canvases), save, and the full wireframe renders underneath — ready to copy, export or punch up.
Three phases, forty-five checkboxes, each with the one-line “how”. Progress is saved per product. This is the same operating checklist used across a hundred indie and seed-stage launches — nothing here is optional busywork.
Eleven fully written emails covering the whole arc — waitlist welcome, three-email warm-up, launch day, social-proof bump, last chance, a three-email onboarding drip and the day-30 win-back. Copy any of them into your ESP as-is, or hit ✦ Personalize to rewrite one around your saved canvases.
{{first_name}} {{product}} {{one_liner}} {{founder_name}} {{launch_date}} {{deadline_date}} {{cta_url}} {{demo_url}} {{share_url}} {{discount}} {{signup_count}} {{user_quote}} {{quote_author}} — plus product-specific slots the personalizer fills for you.
Stored in the shared contact base used by every workspace (tagged early-adopter) — the same people show up in Executive Outreach if you graduate them to a sales motion.
Every bug report, pricing wince, feature ask and love note — one log, typed and themed. Themes are free text; keep them consistent (“Pricing model”, “Onboarding”) so the synthesis has something to count.