{
  "_gtmos": 1,
  "exportedAt": "2026-07-21T00:00:00.000Z",
  "note": "ProofX launch worked example — Launch OS, Capability Explorer, firm profile, campaign.",
  "data": {
    "firm": {
      "firmName": "NovintiX",
      "tagline": "MedTech & life-sciences engineering — maker of ProofX, our AI-native test-proof product",
      "senderName": "[NovintiX Founder]",
      "senderTitle": "Founder",
      "city": "Coimbatore",
      "capabilities": [
        "AI test-case generation from requirements",
        "Live requirements-to-test traceability",
        "Notified-body-ready V&V evidence assembly",
        "Standard packs (62304 / 14971 / MDR / GAMP5)"
      ],
      "keyMessages": [
        "ProofX turns your requirements and tests into audit-ready V&V evidence — automatically, with a human in the loop"
      ],
      "products": [
        {
          "name": "ProofX",
          "capability": "test-proof management",
          "benefit": "audit-ready V&V evidence, 50–70% less assembly time"
        }
      ],
      "proofPoints": [
        "Evidence-assembly time cut 50–70% on SaMD programs with zero new audit findings"
      ],
      "approach": "Founder-led (builder voice)"
    },
    "launch.products": [
      {
        "id": "px_1",
        "name": "ProofX",
        "oneLiner": "AI-native test-proof management for SaMD & medical devices — audit-ready V&V evidence, automatically, with a human in the loop.",
        "stage": "Building",
        "createdAt": "2026-07-05",
        "positioning": {
          "alternatives": "manual assembly across ALM + spreadsheets + docs; validation consultants",
          "attributes": "AI generation + live traceability + notified-body-ready evidence, layered on your ALM",
          "value": "evidence off the critical path; submissions on time; audits passed",
          "segment": "SaMD & medical-device V&V / regulatory teams and their GCCs",
          "category": "AI-native test-proof management for regulated products",
          "trends": "EU MDR/IVDR & EUDAMED pressure; AI in regulated engineering",
          "stIcp": "SaMD/MedTech teams with active V&V & submission load",
          "stStruggle": "V&V evidence is assembled by hand and breaks on every change",
          "stValue": "always-current, audit-ready evidence in a fraction of the time",
          "stAlt": "ALM + spreadsheets + overloaded engineers",
          "stDiff": "regulated-domain AI with a human-in-the-loop trust model auditors accept"
        },
        "icp": {
          "firmo": "SaMD/MedTech, 20–500 engineers, active regulatory load",
          "role": "VP R&D / Head of Quality or Regulatory; V&V lead",
          "trigger": "MDR/IVDR submission, audit finding, SaMD/AI feature in review",
          "holes": "no scalable way to keep V&V evidence audit-ready",
          "wtp": "$15k pilot → $120k+ platform"
        },
        "jtbd": [
          {
            "id": "px_j1",
            "situation": "a device feature is built and a submission deadline is closing",
            "motivation": "its V&V evidence complete, traceable and audit-ready without pulling senior engineers off the roadmap",
            "outcome": "pass review and submit on time",
            "imp": 9,
            "sat": 2
          }
        ],
        "pillars": [
          {
            "pillar": "Generate",
            "features": "requirement→test generation, gap-mining, protocol/report drafting",
            "benefit": "weeks of assembly become minutes",
            "proof": "beta: 50–70% time saved"
          },
          {
            "pillar": "Trace",
            "features": "live requirements-to-test-to-risk traceability + change impact",
            "benefit": "traceability survives change; no audit gaps",
            "proof": ""
          },
          {
            "pillar": "Trust",
            "features": "human-in-the-loop sign-off, audit trail, explainable output",
            "benefit": "evidence a notified body accepts",
            "proof": ""
          }
        ],
        "objections": [
          {
            "id": "px_o1",
            "objection": "We can't put AI near regulatory evidence",
            "response": "ProofX keeps a qualified human approver on every regulator-facing artefact, with a full audit trail and explainable, sourced generation — AI assembles, humans sign."
          },
          {
            "id": "px_o2",
            "objection": "We already have Jama/Polarion",
            "response": "ProofX layers on top — it reads your ALM and adds the AI evidence generation and audit-ready assembly those tools don't do. Integrate, don't replace."
          }
        ],
        "landing": {
          "heroPick": "0",
          "customHeadline": "",
          "subhead": "",
          "socialProof": "Built with SaMD & MedTech design partners on real submissions",
          "how1": "Connect your ALM / requirements",
          "how2": "AI generates tests & traceability, you approve",
          "how3": "Export a notified-body-ready evidence file",
          "plan1": "Pilot — one program",
          "plan2": "Team — per seat",
          "plan3": "Platform — org-wide",
          "ctaLabel": "Start a pilot",
          "ctaSub": "One program, 6–8 weeks"
        },
        "checklist": {
          "pre1": true,
          "pre2": true,
          "pre3": true,
          "pre4": true,
          "pre5": false,
          "pre6": false,
          "pre7": false
        }
      }
    ],
    "launch.activeId": "px_1",
    "explorer.taxonomy": [
      {
        "id": "px_d_evi",
        "name": "AI Evidence Engine",
        "desc": "The core: generate, trace and assemble regulated V&V evidence with a human-in-the-loop trust model — the part that never forks across industries.",
        "capabilities": [
          {
            "id": "px_c_gen",
            "name": "AI Test & Protocol Generation",
            "maturity": "Differentiating",
            "desc": "Generate test cases, V&V protocols and reports from requirements and user stories, with coverage-gap mining — every output human-reviewed.",
            "features": [
              {
                "id": "px_f_req2test",
                "name": "Requirement → test generation"
              },
              {
                "id": "px_f_gap",
                "name": "Coverage-gap mining"
              },
              {
                "id": "px_f_draft",
                "name": "Protocol & report drafting"
              }
            ],
            "boundaries": {
              "core": [
                "Generation of test cases/protocols/reports from requirements",
                "Coverage-gap analysis",
                "Human-in-the-loop review of every artefact"
              ],
              "adjacent": [
                "ALM/requirements management (integrate, not replace)",
                "eQMS process management (feed, not own)"
              ],
              "out": [
                "Being the regulatory decision-maker or sign-off authority",
                "Guaranteeing approval without human review"
              ],
              "risks": "Generated artefacts are a reviewed starting corpus, never auto-certified. A qualified human approver signs everything regulator-facing."
            }
          },
          {
            "id": "px_c_trace",
            "name": "Live Traceability & Change Impact",
            "maturity": "Established",
            "desc": "Always-current requirements-to-test-to-risk traceability with automated change-impact analysis so evidence never silently goes stale.",
            "features": [
              {
                "id": "px_f_matrix",
                "name": "Auto traceability matrix"
              },
              {
                "id": "px_f_impact",
                "name": "Change-impact analysis"
              },
              {
                "id": "px_f_export",
                "name": "Notified-body-ready export"
              }
            ]
          }
        ]
      },
      {
        "id": "px_d_packs",
        "name": "Standard Packs",
        "desc": "The expansion layer: per-standard compliance mappings, artefact templates and rule sets that let the same engine speak each industry's evidence language.",
        "capabilities": [
          {
            "id": "px_c_med",
            "name": "MedTech Pack (62304 / 14971 / MDR)",
            "maturity": "Differentiating",
            "desc": "The launch pack: IEC 62304 lifecycle, ISO 14971 risk linkage, FDA design controls and EU MDR evidence structures built in.",
            "features": [
              {
                "id": "px_f_62304",
                "name": "IEC 62304 lifecycle mapping"
              },
              {
                "id": "px_f_14971",
                "name": "ISO 14971 risk linkage"
              },
              {
                "id": "px_f_mdr",
                "name": "EU MDR / UDI evidence structures"
              }
            ]
          },
          {
            "id": "px_c_gxp",
            "name": "GxP Pack (GAMP5 / Part 11)",
            "maturity": "Emerging",
            "desc": "First adjacency: computer-system validation for pharma — GAMP5 categories, 21 CFR Part 11 and data-integrity (ALCOA+) evidence.",
            "features": [
              {
                "id": "px_f_gamp",
                "name": "GAMP5 category mapping"
              },
              {
                "id": "px_f_part11",
                "name": "21 CFR Part 11 evidence"
              },
              {
                "id": "px_f_alcoa",
                "name": "ALCOA+ data-integrity checks"
              }
            ]
          }
        ]
      }
    ],
    "db.explorer.valuemaps": [
      {
        "capabilityId": "px_c_gen",
        "capabilityName": "AI Test & Protocol Generation",
        "tech": "LLM generation of test cases, protocols and reports grounded in the client's requirements, with coverage-gap detection and mandatory human review, logged in an audit trail.",
        "plain": "ProofX drafts the test cases and V&V paperwork straight from your requirements — your engineers review and approve instead of writing it all from scratch.",
        "outcome": "Cuts V&V evidence-assembly time 50–70% and removes the submission delays caused by hand-built paperwork.",
        "cxo": "Your submissions stop waiting on paperwork — evidence is drafted in minutes and signed off by your team, not rebuilt for every audit.",
        "kpi": "Evidence-assembly time; submission delays avoided; audit findings on traceability",
        "proof": "Design-partner beta: 50–70% assembly time saved on real SaMD submissions with zero new audit findings."
      },
      {
        "capabilityId": "px_c_trace",
        "capabilityName": "Live Traceability & Change Impact",
        "tech": "Automated requirements-to-test-to-risk graph with change-impact propagation and one-click notified-body-ready export.",
        "plain": "When something changes, ProofX shows exactly which tests and evidence are affected — so the traceability never quietly breaks.",
        "outcome": "Eliminates the traceability gaps auditors find and the rework of rebuilding the matrix by hand each cycle.",
        "cxo": "Audit readiness becomes a property of the system, not a fire drill before every review.",
        "kpi": "Traceability gaps at audit; matrix rebuild effort; review cycle time",
        "proof": ""
      }
    ],
    "db.explorer.usecases": [
      {
        "title": "MDR submission evidence for a SaMD feature",
        "industry": "MedTech",
        "function": "Regulatory",
        "problem": "A SaMD feature needs MDR-ready V&V evidence and traceability, and the team is assembling it by hand under a deadline.",
        "capabilityIds": [
          "px_c_gen",
          "px_c_trace",
          "px_c_med"
        ],
        "impact": 5,
        "feasibility": 4,
        "status": "in-market"
      },
      {
        "title": "Traceability remediation after an audit finding",
        "industry": "MedTech",
        "function": "Quality",
        "problem": "An audit flagged broken requirements-to-test traceability across a device family; rebuilding it manually would take weeks.",
        "capabilityIds": [
          "px_c_trace"
        ],
        "impact": 5,
        "feasibility": 5,
        "status": "validated"
      },
      {
        "title": "GxP computer-system validation for a pharma app",
        "industry": "Pharma & Life Sciences",
        "function": "Quality",
        "problem": "A GxP system needs GAMP5/Part 11 validation evidence and the validation team has no bandwidth.",
        "capabilityIds": [
          "px_c_gen",
          "px_c_gxp"
        ],
        "impact": 4,
        "feasibility": 3,
        "status": "idea"
      }
    ],
    "db.explorer.comparisons": [
      {
        "name": "Keeping V&V evidence audit-ready — ProofX vs ALM vs manual",
        "context": "A SaMD team deciding how to keep V&V evidence audit-ready through a submission cycle.",
        "options": [
          "ProofX",
          "ALM alone (Jama/Polarion)",
          "Validation consultants",
          "Manual (spreadsheets/docs)"
        ],
        "criteria": [
          {
            "name": "Evidence generation",
            "weight": 5,
            "scores": [
              5,
              2,
              4,
              1
            ],
            "notes": [
              "AI-generated + reviewed",
              "Stores, doesn't generate",
              "Human-built, slow",
              "All by hand"
            ]
          },
          {
            "name": "Live traceability",
            "weight": 5,
            "scores": [
              5,
              3,
              2,
              1
            ],
            "notes": [
              "Auto + change impact",
              "Manual links",
              "Point-in-time",
              "Breaks constantly"
            ]
          },
          {
            "name": "Time to audit-ready",
            "weight": 5,
            "scores": [
              5,
              3,
              3,
              1
            ],
            "notes": [
              "Minutes to assemble",
              "Manual assembly",
              "Weeks of consulting",
              "Weeks of rework"
            ]
          },
          {
            "name": "Auditor trust",
            "weight": 4,
            "scores": [
              4,
              4,
              5,
              3
            ],
            "notes": [
              "Human-in-loop + audit trail",
              "Established tools",
              "Human expertise",
              "Error-prone"
            ]
          },
          {
            "name": "Cost at scale",
            "weight": 4,
            "scores": [
              4,
              3,
              2,
              3
            ],
            "notes": [
              "Seats + platform",
              "Per-seat licenses",
              "Recurring consulting",
              "Hidden rework cost"
            ]
          },
          {
            "name": "Fits existing stack",
            "weight": 3,
            "scores": [
              5,
              5,
              3,
              4
            ],
            "notes": [
              "Layers on ALM",
              "Is the ALM",
              "Tool-agnostic advice",
              "Spreadsheets"
            ]
          }
        ]
      }
    ],
    "db.content.campaigns": [
      {
        "id": "px_cmp1",
        "name": "ProofX — recruit SaMD design partners",
        "goal": "gcc",
        "accountId": "",
        "accountName": "SaMD / MedTech design-partner prospects",
        "contactId": "",
        "contactName": "",
        "startDate": "2026-08-04",
        "createdAt": "2026-07-16",
        "steps": [
          {
            "templateId": "gcc-linkedin-connect",
            "dayOffset": 0,
            "done": false
          },
          {
            "templateId": "gcc-peer-operator-open",
            "dayOffset": 3,
            "done": false
          },
          {
            "templateId": "gcc-roundtable-invite",
            "dayOffset": 10,
            "done": false
          },
          {
            "templateId": "gcc-referral-broker",
            "dayOffset": 18,
            "done": false
          }
        ]
      }
    ]
  }
}