{
  "_gtmos": 1,
  "exportedAt": "2026-07-21T00:00:00.000Z",
  "note": "Big-Mo.ai (illustrative) market-entry worked example.",
  "data": {
    "firm": {
      "firmName": "Big-Mo.ai",
      "tagline": "The [niche]'s AI [job] tool — big momentum, small pond, in public",
      "senderName": "[Big-Mo Founder]",
      "senderTitle": "Founder",
      "city": "—",
      "capabilities": [
        "One sharp AI job, done 10× better",
        "Built for [specific niche]",
        "Ships weekly, in public"
      ],
      "keyMessages": [
        "The [niche]'s AI [job] tool — built for you, not retrofitted"
      ],
      "products": [
        {
          "name": "Big-Mo.ai",
          "capability": "AI [the one sharp job]",
          "benefit": "10× faster/better for [niche]"
        }
      ],
      "proofPoints": [
        "Design-partner results in [niche]",
        "Visibly winning and shipping in public"
      ],
      "approach": "Founder-led (builder voice)"
    },
    "launch.products": [
      {
        "id": "bm_1",
        "name": "Big-Mo.ai",
        "oneLiner": "The [niche]'s AI [job] tool — one painful job, done 10× better, shipped in public.",
        "stage": "Building",
        "createdAt": "2026-07-05",
        "positioning": {
          "alternatives": "broad incumbents / DIY / spreadsheets",
          "attributes": "narrow, sharp, fast, founder-close",
          "value": "10× on one job the niche feels acutely",
          "segment": "[one industry + use-case + buyer]",
          "category": "the [niche]'s AI [job] tool",
          "trends": "AI-native tooling; niche-first go-to-market",
          "stIcp": "[the single niche where Big-Mo is #1]",
          "stStruggle": "[the acute job]",
          "stValue": "10× better/faster on that job",
          "stAlt": "[broad tool or manual]",
          "stDiff": "built for the niche, ships weekly, founder-close"
        },
        "icp": {
          "firmo": "[one niche: industry + use-case + buyer]",
          "role": "[the specific buyer/user]",
          "trigger": "[when the niche feels the pain]",
          "holes": "[no tool built for them]",
          "wtp": "[low-friction price]"
        },
        "jtbd": [
          {
            "id": "bm_j1",
            "situation": "[the niche hits the acute job]",
            "motivation": "[get it done 10× faster]",
            "outcome": "[the sharp win]",
            "imp": 9,
            "sat": 2
          }
        ],
        "pillars": [
          {
            "pillar": "Narrow",
            "features": "built for [niche]",
            "benefit": "obviously #1 in the pond",
            "proof": "design partners"
          },
          {
            "pillar": "Fast",
            "features": "ships weekly, in public",
            "benefit": "improves before incumbents notice",
            "proof": ""
          },
          {
            "pillar": "Close",
            "features": "founder-led",
            "benefit": "users feel like insiders",
            "proof": ""
          }
        ],
        "objections": [
          {
            "id": "bm_o1",
            "objection": "You're tiny and new",
            "response": "Exactly — we're built for your exact problem, we ship weekly, and you get the founder on the phone. Focus and speed beat a big vendor's roadmap."
          }
        ],
        "landing": {
          "heroPick": "0",
          "customHeadline": "",
          "subhead": "",
          "socialProof": "Built in public with [niche] design partners",
          "how1": "Try the one sharp thing",
          "how2": "Get 10× on that job",
          "how3": "Tell the niche",
          "plan1": "Free try",
          "plan2": "Pro",
          "plan3": "",
          "ctaLabel": "Try it",
          "ctaSub": "No setup"
        },
        "checklist": {
          "pre1": true,
          "pre2": true,
          "pre3": false,
          "pre4": false,
          "pre5": false,
          "pre6": false,
          "pre7": false
        }
      }
    ],
    "launch.activeId": "bm_1",
    "db.content.campaigns": [
      {
        "id": "bm_cmp1",
        "name": "Big-Mo — recruit niche design partners (in public)",
        "goal": "gcc",
        "accountId": "",
        "accountName": "[Niche design-partner prospects]",
        "contactId": "",
        "contactName": "",
        "startDate": "2026-08-04",
        "createdAt": "2026-07-16",
        "steps": [
          {
            "templateId": "gcc-linkedin-connect",
            "dayOffset": 0,
            "done": false
          },
          {
            "templateId": "gcc-peer-operator-open",
            "dayOffset": 2,
            "done": false
          },
          {
            "templateId": "gcc-referral-broker",
            "dayOffset": 7,
            "done": false
          },
          {
            "templateId": "gcc-roundtable-invite",
            "dayOffset": 14,
            "done": false
          }
        ]
      }
    ]
  }
}